Dabur India Ltd. has entered into a Memorandum of Understanding (MoU) with the Tamil
Nadu government to set up its first manufacturing unit in South India. The facility, located in
the SIPCOT Food Park in Tindivanam, Villupuram district, represents a significant
investment by the company, beginning with an initial ₹135 crore and expected to rise to ₹400
crore over the next five years.
The new plant is projected to generate approximately 250 direct jobs and thousands of
indirect employment opportunities, particularly benefiting local farmers in the surrounding
Delta region. This strategic expansion is aimed at meeting the increasing demand for Dabur’s
products in South India, thereby strengthening its presence in the region.
Dabur’s CEO, Mohit Malhotra, highlighted that this investment aligns with the company’s
objective to bolster its market presence in South India. The new facility will enhance Dabur’s
ability to meet logistical and business requirements more effectively, unlocking substantial
growth potential in the area.
Rahul Awasthi, Dabur’s Global Head of Operations, emphasized the strategic selection of
Tamil Nadu for this facility, noting the advantages of being closer to consumers and sourcing
agricultural products from local farmers. This move is expected to further stimulate the state’s
economic growth by fostering local vendor partnerships and improving the supply chain.
Tamil Nadu’s Industry Minister, TRB Rajaa, expressed optimism about the project,
highlighting its positive impact on the local economy and agricultural sector. He welcomed
Dabur’s decision, noting that it reflects the state’s strong industrial ecosystem and skilled
workforce.
The new facility is set to become one of Dabur’s most advanced and environmentally friendly
plants, producing a broad range of products to meet the growing demand in the southern
market.
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