Y-Combinator-backed BNPL fintech startup BharatX has acquired Zenifi, a healthcare
finance startup offering zero-cost and low-cost EMI solutions. With this acquisition, BharatX,
which provides credit as a service, will now enter the medical lending market.
Padam Kataria, Zenifi’s co-founder and CEO, will join BharatX as Head of Business –
Healthcare. Founded in 2023 by Kataria, Harshit Shrivastava, and Rajendra Kulkarni, Zenifi
provided affordable payment options through partnerships with multiple hospitals and
aggregators, generating an annual demand worth over ₹1.2 crore.
BharatX had a long-standing partnership with Zenifi, one of the earliest adopters of BharatX’s
lending platform. This acquisition allows Zenifi to leverage BharatX’s existing infrastructure
for better efficiency and economics, while enabling BharatX to expand into the healthcare
sector, which has a significant need for credit.
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