Pepsico, a prominent F&B company in India known for brands like Lay’s and Pepsi, has recently partnered with the Open Network for Digital Commerce (ONDC) to enhance product discoverability and expand its customer base. Through ONDC, Pepsico aims to leverage cutting-edge technology solutions to innovate its market approach and improve consumer experiences. This move aligns with ONDC’s mission to onboard established brands like Pepsico while also aiming to double its restaurant count and add more startups to the platform. Despite concerns about competition with foodtech giants like Zomato and Swiggy, ONDC’s growth is attributed to its incentives, according to brokerage firm Jefferies. ONDC continues to gain momentum, with significant daily retail orders and plans for further expansion.
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